Now let’s look at some of the best email marketing services today - one of which you might choose to implement at your company.įor each of the following services, we’ve listed notable features as well as pricing details but we still recommend reviewing the service’s product and pricing pages for greater detail. Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries - they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.

Why is an email marketing service important? They have a wide range of features depending on the service you choose - however, they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with other marketing, sales, and service software, and analytics. But with so many email marketing tools available today, where should you start? We’ll answer those questions and more in this guide to email marketing services - let’s dive in.Įmail marketing services and software streamline all of your email marketing efforts. Many of these tools not only offer email support, but they may also help you organize and store contact information in your CRM. Simply, email marketing services exist to make the process of email marketing simpler - they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals. It’s also extremely cost-effective - some studies show an ROI of up to 4,400%. Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt - and for good reason.Įmail marketing remains a quick and effective way to engage and nurture leads into loyal customers.

What is email marketing software